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No matter how great of an astronaut you are, you aren’t getting anywhere without a rocket. Your tools are just as important as the skills you have to use them. Marketing is the same.
Generating leads is a huge part of a marketer’s job. Having tools that are up-to-date and as ready to make waves as you are is key. Let’s take a look at some of the best tools on the market for generating leads in 2024.
Number One: ReferralHero
ReferralHero is designed to create and manage referral marketing campaigns, the most effective form of lead generation. It allows businesses to set up personalized referral programs to incentivize their existing customers to refer new customers, leading to more sales and customer loyalty.
ReferralHero provides tools for creating custom referral links, tracking referrals and rewards, and monitoring the performance of referral campaigns.
Why We Love It
ReferralHero gives you everything you need to run a truly stellar referral marketing campaign. Not only will they help you create a stunning landing page and embed widgets in your site, but they’ll handle the back end and make sure you never miss a referral as it comes.
If you want a seamless, powerful set up for your referrals, contests, and loyalty programs, you’ve found the perfect tool.
Key Features
- Easy campaign creation and customization
- Track referrals and their impact on sales
- Reward system for customers who refer friends
- Integration with popular tools such as Shopify and WordPress
- Email and social media referral options
- Website Traffic Data Analytics
Number Two: Ahrefs
Ahrefs is a popular SEO tool that is used for backlink analysis, keyword research, competitor analysis, site audit, and more. It provides detailed insights into a website's search engine optimization and helps users improve their website's visibility in search engine results.
Why We Love It
Ahrefs is a true one-stop-shop for keyword research and Search Engine Optimization (SEO). By improving your search engine ranking, you can easily bring in more organic traffic to your site, and boost lead generation overall.
You can even keep an eye on the competition by seeing their rankings and keywords. This combined with the wild amount of data Ahrefs makes available to you sets you up for success every time.
Key Features
- SEO audits of your entire site
- Data on website traffic, backlinks, and more
- In-Software keyword research, complete with difficulty and volume
- Trending topic coverage
- Tracks your search engine rank
- Alerts you to content gaps you can fill
Number Three: Spout Social
Sprout Social is a social media management and engagement platform that helps businesses manage and optimize their social media presence. With it you can schedule posts, monitor conversations, analyze performance metrics, and interact with followers on every social media platform under the sun.
Why We Love It
It’s tough to get noticed without a strong social media presence. Sprout Social makes it easier than ever to spread the good word about your company across the internet. With conversation monitoring, you can keep an ear to the ground and pop up anywhere your name is spoken.
There’s no shortage of data to track for social media engagement, and with Social Sprout’s help you’ll be well on your way to mastering data-driven social media marketing. You can even connect with influencers through them to boost your reach further.
Key Features
- Instantly share posts across different social media platforms
- Schedule posts in advance for ideal timing
- Full analytics for engagement
- Manages multiple accounts at once to cut your workload by tons
Number Four: Google Ads
Google Ads is a pay-per-click advertising platform that allows businesses to bid on specific keywords in order to have their ads displayed on Google’s search engine results page. It features a whole host of data analytics so you know exactly where your leads are coming from.
Why We Love It
Google Ads is one of the biggest names in the game, and for good reason. It features extreme targeting options so you can find the exact audience for your content. Re-engage existing customers and find new ones across search, shopping, Gmail, and YouTube.
Key Features
- Target ads based on keywords, location, demographics, and more
- Set your own budget and adjust it at any time
- Precise data tracking and performance metrics
- Multiple advertising options, including search, display, and video
Number Five: Unbounce
Unbounce is a landing page builder and conversion optimization tool that lets you create high-converting landing pages without needing coding or design skills. A/B testing, pop-ups, and other features help businesses improve conversion rates and turn casual browsers into long-time customers.
Why We Love It
impressions matter, and Unbounce helps make sure your visitors have a great one when they land on your website. With easy-to-use templates and drag-and-drop design, you can create beautiful and high-converting landing pages in no time.
But it's not just about aesthetics - Unbounce also offers A/B testing, so you can constantly improve and optimize your landing page for better conversions. Plus, their personalization features like dynamic text replacement help you make an impression every single time.
Key Features
- Drag-and-drop landing page builder for no-code excellence
- Easy integration with other marketing tools
- A/B testing for constant improvement
- Customizable pop-ups for lead generation
- Personalized text for every customer segment
Number Six: HubSpot
HubSpot is an all-in-one sales and marketing platform that provides tools for email marketing, CRM, social media management, lead generation, landing page creation, and more.
Why We Love It
There’s no end to the marketing tools you can use from hubspot, from customizable email campaigns, to opt-in forms, to contact management, and landing pages. They’ve become synonymous with top-of-the-line CRMs, and it’s easy to see why.
Their powerful and user-friendly interface gives you complete control over every interaction with leads, and helps you drive conversions.
Key Features
- Marketing automation for targeted lead nurturing
- Integrates with various platforms and tools
- Real-time analytics and reporting
- CRM to manage and track leads and deals
- Customizable dashboards for easy access to key metrics
Number Seven: Paperform
Paperform is an online form builder that helps businesses create beautiful, customizable forms for data collection, event registration, payments, surveys, and more. It’s completely no-code so you can get started collecting data and contact information from your leads right away.
Why We Love It
Paperform refuses to sacrifice style for power, or functionality for looks. It’s a perfect blend of looking great and doing everything you could possibly want a form generator to do.
Their automation allows you to tackle complex calculations and get the most out of your questions. Plus, with the integration options, you can automatically send form submissions to your email, CRM, and other platforms for seamless data management.
Key Features
- Drag-and-drop form builder
- Customizable design options
- Integrations with popular tools and platforms
- Secure payment processing
- Real-time response tracking
Number Eight: Mailshake
Mailshake is an email outreach tool designed to help businesses manage their email marketing campaigns. It allows users to send personalized emails, track and analyze email performance, and even schedule follow-up emails.
Why We Love It
Mailshake makes it super easy to fully automate and personalize emails. People want to feel important, and when you send them content with their name, and with offers that feel tailored to them, you show them they are.
Beyond that, the ability to schedule your emails gives you complete control over when people get your content, and intense analytics show you when the best time to deploy will be.
Key Features
- Personalized outreach to multiple email addresses
- Automated follow-up emails based on recipient behavior
- Detailed analytics for email performance
- Integration with popular CRM systems
Number Nine: Datanyze
Datanyze is a sales intelligence platform that helps businesses find and connect with the right prospects based on their technology usage and online behavior. Its comprehensive database provides insights on over 40 million websites and over 550 million technology profiles.
Why We Love It
This tool is especially helpful for companies selling SaaS solutions. When you understand your client’s tech stack, you know exactly how you fit into it.
By identifying the technology used by a company, you can tailor your pitch to their specific needs. Datanyze also provides real-time alerts, so you can strike while the iron is hot and directly connect with potential clients.
Key Features
- Identifies technology usage by websites
- Filters and targets prospects based on various criteria
- Real-time alerts for changes in technology usage
- Tracks website changes and activities of prospects
- Integrates with popular CRM tools for seamless lead management
Number Ten: Mobile Monkey
MobileMonkey is a chatbot platform that helps businesses engage with their customers through Facebook Messenger, WhatsApp, and SMS. With its easy-to-use interface, businesses can create chatbots to automate customer service, answer FAQs, and send personalized messages.
Why We Love It
Chatbots can be a game-changer for businesses looking to enhance their customer service and engagement. With MobileMonkey, you can create and customize chatbots without any coding knowledge. This helps streamline communication with customers, provide quick and efficient responses, and improve overall customer satisfaction.
Additionally, MobileMonkey integrates with various social media platforms, making it easy to reach your audience where they already are.
Key Features
- Easy-to-use chatbot builder
- Integration with major social media platforms
- Automated responses and personalized messaging
- Real-time customer service and engagement
- Ability to capture leads and convert them into customers
The Bottom Line
By investing in the best tools on the market, marketers can ensure they are equipped to reach new heights and achieve their lead generation goals. Whatever you want to achieve with your marketing, you can do it with these on your side.
Ready to 10x your software platform, mobile app, or web3 company with our automated growth engine?
In just 14 days, we help you build the same waitlist, contest, or referral program used to launch and scale Airbnb, Uber, PayPal, and 1000s of other businesses. Start your ReferralHero free trial today.
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